Traditional florists are practically extinct. There's one historic old store that sells excruciatingly expensive flower compositions and bouquets in my neighborhood, but it's going out of business. That's because in Rome you can find an impromptu flower stall, or an old lady selling flowers out of buckets for pennies virtually every few blocks or so.
This photo was taken at a major intersection on the Viale Liegi main thoroughfare that connects the quartiere Parioli to the University district; heading south on this same boulevard towards San Lorenzo, I happened upon two similar flower vendors.
I love fiori.